Privacy Policy

 Effective Date: October 1, 2012

We respect your privacy and value the relationship we have with you. Your visit to this website is subject to this Privacy Policy and our Terms and Conditions and constitutes your acceptance and consent to them. This Privacy Policy describes the types of personal information we obtain at the Era Minerals website, currently located at (the “Site”), how we may use that information and with whom we may share it. Please note that this Privacy Policy applies only to information provided to us on the Site and not to information collected offline. If you visit one of other regional websites, or link to another website from this Site, you are subject to the privacy policy applicable for that website and we suggest that you consult such privacy policy. Please take a moment and read our policy before using and/or submitting information on our Site.

Non-Identifiable Information

During your visit, we may collect, store, and accumulate certain non-personally identifiable information, which may include information about the type of browser you use, the server name and IP address through which you access the internet, the date and time you access the Site, the pages you access while at the Site, and the internet address of the website, if any, from which you linked directly to the Site. We may use third-party advertising companies that use tracking technologies and may collect anonymous information about your visits to the Site and other websites and your interaction with our communications. This information is not personally identifiable.

Personally Identifiable Information

Personally Identifiable Information is any information that concerns you individually and would permit someone to contact you, for example, your name, address, telephone/fax number, social security number, email address or any information you submitted to the Site that identifies you individually.

We do not collect personally identifiable information about you, except when you choose to provide it while visiting our Site or through a third party. For example, if you decide to register on the Site, participate in promotion, contact us or make a purchase, you may be asked to provide certain information that may include, without limitation, your name, email address, postal address, telephone number, payment and billing information, cosmetic concerns, product usage and/or a unique individual password. Please note you may be transferred to a third party service provider's website in order to submit this information. If you use the Site's invite-a-friend feature, we will collect your friend's email address and they will be subject to the terms of this Privacy Policy.

If you would prefer that we not collect any personally identifiable information from you, please do not provide us with any such information. Please note that if you do not wish to provide any personal information, you will not be able to make purchases on this Site.

Information Use

• If you have elected to provide us with the personally identifiable information, we may use it for service related purposes such as opening and maintaining users' accounts or memberships, providing services and support to users; processing and servicing transactions and sending related communications, responding to your questions inquiries or comments, and protecting the security or integrity of the Site and our business.

• If you have opted-in to receive our Newsletter, the information you provide may be used by us to create and deliver to you emails such as our newsletters, surveys or other communications containing product or service information, promotions and offers. If you do elect to receive these emails and later decide that you would no longer like to receive them, see the “Choice/Opt Out” Section below.

• We may collect, store and share aggregate, non-personally identifiable information about Site users with third parties primarily to help us administer and improve the Site and may also provide or transfer such information to advertisers, potential business partners and other unaffiliated entities. Again, this information is not personally identifiable.

Disclosure of Information

We do not sell or provide personally identifiable information about our Site visitors to unaffiliated third parties for their use in marketing their products or services to you without your consent, except as described below.

  • We may use unaffiliated companies to help us maintain and operate the Site, service you, or for other reasons related to the operation of our business, and those companies may receive your personally identifiable information for that purpose.
  • We may disclose any information we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. In addition, we may disclose any information when we believe, in our sole discretion, disclosure is necessary or appropriate to protect ours or others' rights, property, or safety or in connection with suspected or actual illegal activity.
  • As we continue to develop our business, we may sell or buy corporate assets, and in such transactions customer information may be one of the transferred business assets. If Era Minerals, its internet businesses, or substantially all of its assets, is acquired, customer information may be one of the assets transferred.
  • Please note that any personal information that you voluntarily submit for posting to the Site (such as reviews and comments) may become publicly available and can be collected and used by others.

"Cookies" & other tracking technologies

A "cookie" is a small piece of data that can be sent by a web server to your computer, which then may be stored by your browser on your computer's hard drive. The Site or its service providers may place cookies on your computer in order to allow you to use the Site and to personalize your experience. Cookies allow us to recognize your computer while you are on the Site and are useful in allowing more efficient log-in for users and preserving information between sessions. The cookies will be stored on your computer's hard drive until you remove them. We may also use temporary or "session" cookies to help you shop. These cookies will expire when you place an order. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

You can have your browser notify you each time a cookie is being sent, or you can choose to automatically reject all cookies. You do this through your browser settings. If you reject our cookies, you won't have access to many site features and some of our services will not function properly.

We may also use IP addresses to analyze trends, administer the Site, track traffic patterns, and gather demographic information for aggregate use, as well as in combination with your personally identifiable information for credit fraud protection and risk reduction.

We may also use web beacons (also called "clear gifs” or “pixel tags”), tracking links and/or similar technology on the Site, in our emails and in our advertisements on other websites. Web beacons are tiny graphic images that are used to collect information about your site visit, such as the pages you view and the features you use, as well as information about whether you open and/or act upon one of our emails or advertisements. Web beacons help us analyze our Site visitors' behavior and measure the effectiveness of the Site and our advertising. We may work with service providers that help us track, collect and analyze this information. If you reject our cookies, you will prevent Web beacons from relaying this information about you and may limit your use of some of our Site features.

The data collected through cookies, web beacons and similar technology is anonymous. As this data does not personally identify you, we may use such data for any purpose. We may also use such non-personal information in combination with other information we have collected from you.

Some of our other business partners and service providers may also use cookies on their sites. For example, you may have clicked through to our Site from one of their sites. We have no access to, or control over, these cookies and do not accept any responsibility for such third party cookies. Please refer to the privacy policies posted on the applicable third party website to understand the third party's use of cookies and your options relating to those cookies.

Children's Privacy

If you are under 13 of age, you may browse our Site. However, we do not direct the Site to, nor do we knowingly collect any personal information from, children under the age of 13. If we become aware that we have inadvertently received personal information from a visitor under the age of 13 on the Site, we will delete the information from our records.


We maintain reasonable safeguards for this Site to protect against unauthorized disclosure, use, alteration or destruction of the personal information you provide on the Site. While we make every effort to ensure the integrity and security of our network and systems, we cannot guarantee that these security measures will prevent third-parties from illegally obtaining this information.


The Site may contain links to other websites, including those of advertisers or third party content providers who may offer downloads on the Site and use cookies. Please be aware that we are not responsible for the privacy practices or the content of other websites. You should review the privacy policies on these other websites in order to determine how each website may use any personal information you provide.


In order to provide service to you, we will send you communications related to your transactions, security or the administration of the Site. From time to time, we and our affiliates may also wish to send you other messages or updates about us, our affiliates, or their promotions and activities. You may choose whether or not you would like to receive non-transaction/security related communications from us and our affiliates and change your preferences with this respect at any time by modifying your Newsletter Subscription preferences in the My Account section of the Site, by clicking the unsubscribe link at the bottom of email you receive from us, or by contacting us.

Updating Your Information

If you would like to change, update or delete your contact information, you may do so in the My Account section of the Site or by contacting us. To delete all of your online account information from our database, sign into the My Account section of the Site and remove your shipping and billing information. Please note that we may maintain information about sales transaction in order to service those transactions and for record keeping.

Notification of Changes

Our Privacy Policy may change in the future. If we decide to change our Privacy Policy, we will post the revised policy here. As we may make changes at any time without notifying you, we suggest that you periodically consult this Privacy Policy. Please find the effective date of the Privacy Policy at the top of this page.


If you have any questions, comments, or concerns about our privacy practices, please contact us.